Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3D4DF
RGB
243, 212, 223
HSL
339, 56%, 89%
HSB
339, 13%, 95%
CMYK
0, 13, 8, 5
LAB
88, 12, -1
LCH
88, 13, 354
OKLCH
0.90, 0.04, 354
XYZ
74, 71, 80
LUV
88, 18, -4
HWB
339, 83%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.