Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DDC8
RGB
233, 221, 200
HSL
38, 43%, 85%
HSB
38, 14%, 91%
CMYK
0, 5, 14, 9
LAB
89, 2, 12
LCH
89, 12, 82
OKLCH
0.90, 0.03, 82
XYZ
70, 73, 65
LUV
89, 8, 17
HWB
38, 78%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.