Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DECC
RGB
233, 222, 204
HSL
37, 40%, 86%
HSB
37, 12%, 91%
CMYK
0, 5, 12, 9
LAB
89, 2, 10
LCH
89, 10, 81
OKLCH
0.90, 0.03, 80
XYZ
71, 74, 68
LUV
89, 8, 15
HWB
37, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.