Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DAD2
RGB
240, 218, 210
HSL
16, 50%, 88%
HSB
16, 13%, 94%
CMYK
0, 9, 13, 6
LAB
89, 7, 7
LCH
89, 10, 45
OKLCH
0.90, 0.03, 41
XYZ
73, 73, 71
LUV
89, 14, 9
HWB
16, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.