Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
E9DEFD
RGB
233, 222, 253
HSL
261, 89%, 93%
HSB
261, 12%, 99%
CMYK
8, 12, 0, 1
LAB
90, 8, -14
LCH
90, 16, 301
OKLCH
0.92, 0.04, 302
XYZ
77, 77, 104
LUV
90, 4, -23
HWB
261, 87%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.