Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9DFD5
RGB
233, 223, 213
HSL
30, 31%, 87%
HSB
30, 9%, 91%
CMYK
0, 4, 9, 9
LAB
89, 2, 6
LCH
89, 7, 70
OKLCH
0.91, 0.02, 68
XYZ
72, 75, 74
LUV
89, 6, 9
HWB
30, 84%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.