Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EBCE
RGB
233, 235, 206
HSL
64, 42%, 86%
HSB
64, 12%, 92%
CMYK
1, 0, 12, 8
LAB
92, -4, 14
LCH
92, 15, 107
OKLCH
0.93, 0.04, 110
XYZ
74, 81, 70
LUV
92, 0, 22
HWB
64, 81%, 8%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.