Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9ECD9
RGB
233, 236, 217
HSL
69, 33%, 89%
HSB
69, 8%, 93%
CMYK
1, 0, 8, 7
LAB
93, -3, 9
LCH
93, 10, 111
OKLCH
0.94, 0.03, 114
XYZ
76, 82, 78
LUV
93, -1, 14
HWB
69, 85%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.