Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E8D8
RGB
244, 232, 216
HSL
34, 56%, 90%
HSB
34, 11%, 96%
CMYK
0, 5, 11, 4
LAB
93, 2, 9
LCH
93, 10, 76
OKLCH
0.94, 0.02, 75
XYZ
79, 82, 77
LUV
93, 8, 14
HWB
34, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.