Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEEB
RGB
233, 238, 235
HSL
144, 13%, 92%
HSB
144, 2%, 93%
CMYK
2, 0, 1, 7
LAB
94, -2, 1
LCH
94, 2, 158
OKLCH
0.94, 0.01, 160
XYZ
79, 84, 91
LUV
94, -3, 2
HWB
144, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.