Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAEEEA
RGB
234, 238, 234
HSL
120, 11%, 93%
HSB
120, 2%, 93%
CMYK
2, 0, 2, 7
LAB
94, -2, 1
LCH
94, 2, 143
OKLCH
0.94, 0.01, 146
XYZ
79, 85, 90
LUV
94, -2, 3
HWB
120, 92%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.