Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEEC
RGB
233, 238, 236
HSL
156, 13%, 92%
HSB
156, 2%, 93%
CMYK
2, 0, 1, 7
LAB
94, -2, 0
LCH
94, 2, 170
OKLCH
0.94, 0.01, 170
XYZ
79, 85, 91
LUV
94, -3, 1
HWB
156, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.