Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFECE8
RGB
239, 236, 232
HSL
34, 18%, 92%
HSB
34, 3%, 94%
CMYK
0, 1, 3, 6
LAB
94, 1, 2
LCH
94, 2, 77
OKLCH
0.94, 0.01, 75
XYZ
80, 84, 88
LUV
94, 2, 3
HWB
34, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.