Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEED
RGB
233, 238, 237
HSL
168, 13%, 92%
HSB
168, 2%, 93%
CMYK
2, 0, 0, 7
LAB
94, -2, 0
LCH
94, 2, 184
OKLCH
0.95, 0.01, 183
XYZ
79, 85, 92
LUV
94, -3, 0
HWB
168, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.