Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEEE
RGB
233, 238, 238
HSL
180, 13%, 92%
HSB
180, 2%, 93%
CMYK
2, 0, 0, 7
LAB
94, -2, -1
LCH
94, 2, 200
OKLCH
0.95, 0.01, 197
XYZ
80, 85, 93
LUV
94, -3, -1
HWB
180, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.