Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFECE9
RGB
239, 236, 233
HSL
30, 16%, 93%
HSB
30, 3%, 94%
CMYK
0, 1, 3, 6
LAB
94, 1, 2
LCH
94, 2, 70
OKLCH
0.94, 0.01, 68
XYZ
80, 84, 89
LUV
94, 2, 3
HWB
30, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.