Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EFE9
RGB
233, 239, 233
HSL
120, 16%, 93%
HSB
120, 3%, 94%
CMYK
3, 0, 3, 6
LAB
94, -3, 2
LCH
94, 4, 143
OKLCH
0.95, 0.01, 145
XYZ
79, 85, 89
LUV
94, -3, 4
HWB
120, 91%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.