Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EA1E09
RGB
234, 30, 9
HSL
6, 93%, 48%
HSB
6, 96%, 92%
CMYK
0, 87, 96, 8
LAB
51, 73, 63
LCH
51, 96, 41
OKLCH
0.60, 0.23, 30
XYZ
34, 18, 2
LUV
51, 157, 37
HWB
6, 4%, 8%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.