Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD7CD
RGB
234, 215, 205
HSL
21, 41%, 86%
HSB
21, 12%, 92%
CMYK
0, 8, 12, 8
LAB
87, 6, 7
LCH
87, 9, 53
OKLCH
0.89, 0.03, 50
XYZ
69, 71, 68
LUV
87, 12, 10
HWB
21, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.