Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADDC8
RGB
234, 221, 200
HSL
37, 45%, 85%
HSB
37, 15%, 92%
CMYK
0, 6, 15, 8
LAB
89, 2, 12
LCH
89, 12, 80
OKLCH
0.90, 0.03, 80
XYZ
70, 73, 65
LUV
89, 9, 17
HWB
37, 78%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.