Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADECA
RGB
234, 222, 202
HSL
38, 43%, 85%
HSB
38, 14%, 92%
CMYK
0, 5, 14, 8
LAB
89, 2, 11
LCH
89, 12, 81
OKLCH
0.90, 0.03, 81
XYZ
71, 74, 66
LUV
89, 8, 17
HWB
38, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.