Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAEEE6
RGB
234, 238, 230
HSL
90, 19%, 92%
HSB
90, 3%, 93%
CMYK
2, 0, 3, 7
LAB
94, -2, 3
LCH
94, 4, 126
OKLCH
0.94, 0.01, 129
XYZ
79, 84, 87
LUV
94, -2, 6
HWB
90, 90%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.