Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EB6B07
RGB
235, 107, 7
HSL
26, 94%, 47%
HSB
26, 97%, 92%
CMYK
0, 54, 97, 8
LAB
61, 48, 68
LCH
61, 83, 55
OKLCH
0.67, 0.18, 48
XYZ
40, 28, 4
LUV
61, 108, 54
HWB
26, 3%, 8%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.