Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EBDAEF
RGB
235, 218, 239
HSL
289, 40%, 90%
HSB
289, 9%, 94%
CMYK
2, 9, 0, 6
LAB
89, 9, -8
LCH
89, 12, 317
OKLCH
0.91, 0.03, 320
XYZ
75, 74, 92
LUV
89, 8, -14
HWB
289, 85%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.