Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCF4
RGB
228, 220, 244
HSL
260, 52%, 91%
HSB
260, 10%, 96%
CMYK
7, 10, 0, 4
LAB
89, 6, -11
LCH
89, 12, 300
OKLCH
0.91, 0.03, 301
XYZ
74, 74, 96
LUV
89, 3, -18
HWB
260, 86%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.