Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EC0404
RGB
236, 4, 4
HSL
0, 97%, 47%
HSB
0, 98%, 93%
CMYK
0, 98, 98, 7
LAB
50, 76, 65
LCH
50, 100, 40
OKLCH
0.59, 0.24, 29
XYZ
35, 18, 2
LUV
50, 164, 35
HWB
0, 2%, 7%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.