Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCEC3
RGB
236, 206, 195
HSL
16, 52%, 85%
HSB
16, 17%, 93%
CMYK
0, 13, 17, 7
LAB
85, 10, 10
LCH
85, 14, 45
OKLCH
0.87, 0.04, 41
XYZ
67, 66, 61
LUV
85, 19, 12
HWB
16, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.