Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFCE
RGB
236, 207, 206
HSL
2, 44%, 87%
HSB
2, 13%, 93%
CMYK
0, 12, 13, 7
LAB
86, 10, 4
LCH
86, 11, 23
OKLCH
0.88, 0.03, 20
XYZ
68, 67, 68
LUV
86, 17, 4
HWB
2, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.