Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD0E2
RGB
236, 208, 226
HSL
321, 42%, 87%
HSB
321, 12%, 93%
CMYK
0, 12, 4, 7
LAB
86, 12, -5
LCH
86, 13, 337
OKLCH
0.89, 0.04, 339
XYZ
71, 68, 81
LUV
86, 15, -10
HWB
321, 82%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.