Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD1DC
RGB
236, 209, 220
HSL
336, 42%, 87%
HSB
336, 11%, 93%
CMYK
0, 11, 7, 7
LAB
86, 11, -2
LCH
86, 11, 351
OKLCH
0.89, 0.03, 351
XYZ
70, 69, 77
LUV
86, 15, -5
HWB
336, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.