Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD2C8
RGB
236, 210, 200
HSL
17, 49%, 85%
HSB
17, 15%, 93%
CMYK
0, 11, 15, 7
LAB
86, 8, 8
LCH
86, 12, 46
OKLCH
0.88, 0.03, 42
XYZ
68, 68, 64
LUV
86, 16, 11
HWB
17, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.