Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD5CC
RGB
236, 213, 204
HSL
17, 46%, 86%
HSB
17, 14%, 93%
CMYK
0, 10, 14, 7
LAB
87, 7, 8
LCH
87, 10, 46
OKLCH
0.89, 0.03, 43
XYZ
69, 70, 67
LUV
87, 14, 10
HWB
17, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.