Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD7EF
RGB
236, 215, 239
HSL
293, 43%, 89%
HSB
293, 10%, 94%
CMYK
1, 10, 0, 6
LAB
88, 11, -9
LCH
88, 14, 320
OKLCH
0.90, 0.04, 322
XYZ
74, 73, 92
LUV
88, 10, -16
HWB
293, 84%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.