Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DBF3
RGB
240, 219, 243
HSL
293, 50%, 91%
HSB
293, 10%, 95%
CMYK
1, 10, 0, 5
LAB
90, 11, -9
LCH
90, 14, 320
OKLCH
0.92, 0.04, 322
XYZ
77, 76, 95
LUV
90, 10, -16
HWB
293, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.