Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCE7
RGB
236, 220, 231
HSL
319, 30%, 89%
HSB
319, 7%, 93%
CMYK
0, 7, 2, 7
LAB
89, 7, -3
LCH
89, 8, 335
OKLCH
0.91, 0.02, 337
XYZ
75, 75, 86
LUV
89, 8, -7
HWB
319, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.