Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDFD2
RGB
236, 223, 210
HSL
30, 41%, 87%
HSB
30, 11%, 93%
CMYK
0, 6, 11, 7
LAB
90, 3, 8
LCH
90, 9, 70
OKLCH
0.91, 0.02, 68
XYZ
73, 75, 72
LUV
90, 8, 11
HWB
30, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.