Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDEF8
RGB
236, 222, 248
HSL
272, 65%, 92%
HSB
272, 10%, 97%
CMYK
5, 10, 0, 3
LAB
90, 8, -11
LCH
90, 14, 308
OKLCH
0.92, 0.04, 310
XYZ
78, 77, 100
LUV
90, 6, -19
HWB
272, 87%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.