Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0E4
RGB
236, 224, 228
HSL
340, 24%, 90%
HSB
340, 5%, 93%
CMYK
0, 5, 3, 7
LAB
90, 5, 0
LCH
90, 5, 355
OKLCH
0.92, 0.01, 355
XYZ
75, 77, 84
LUV
90, 7, -2
HWB
340, 88%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.