Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0EF
RGB
236, 224, 239
HSL
288, 32%, 91%
HSB
288, 6%, 94%
CMYK
1, 6, 0, 6
LAB
90, 6, -6
LCH
90, 8, 317
OKLCH
0.92, 0.02, 319
XYZ
77, 77, 93
LUV
90, 6, -10
HWB
288, 88%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.