Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFEA
RGB
240, 223, 234
HSL
321, 36%, 91%
HSB
321, 7%, 94%
CMYK
0, 7, 3, 6
LAB
90, 7, -3
LCH
90, 8, 337
OKLCH
0.92, 0.02, 339
XYZ
77, 77, 89
LUV
90, 9, -6
HWB
321, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.