Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1DA
RGB
236, 225, 218
HSL
23, 32%, 89%
HSB
23, 8%, 93%
CMYK
0, 5, 8, 7
LAB
90, 3, 5
LCH
90, 6, 58
OKLCH
0.92, 0.02, 55
XYZ
74, 77, 77
LUV
90, 7, 7
HWB
23, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.