Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1FC
RGB
236, 225, 252
HSL
264, 82%, 94%
HSB
264, 11%, 99%
CMYK
6, 11, 0, 1
LAB
91, 8, -12
LCH
91, 14, 303
OKLCH
0.93, 0.04, 304
XYZ
79, 79, 103
LUV
91, 4, -20
HWB
264, 88%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.