Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FADDED
RGB
250, 221, 237
HSL
327, 74%, 92%
HSB
327, 12%, 98%
CMYK
0, 12, 5, 2
LAB
91, 12, -4
LCH
91, 13, 342
OKLCH
0.93, 0.04, 344
XYZ
81, 78, 91
LUV
91, 16, -9
HWB
327, 87%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.