Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4E8
RGB
236, 228, 232
HSL
330, 17%, 91%
HSB
330, 3%, 93%
CMYK
0, 3, 2, 7
LAB
91, 3, -1
LCH
91, 3, 344
OKLCH
0.93, 0.01, 345
XYZ
77, 79, 88
LUV
91, 4, -2
HWB
330, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.