Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE6CA
RGB
236, 230, 202
HSL
49, 47%, 86%
HSB
49, 14%, 93%
CMYK
0, 3, 14, 7
LAB
91, -1, 14
LCH
91, 15, 95
OKLCH
0.92, 0.04, 97
XYZ
74, 79, 67
LUV
91, 5, 22
HWB
49, 79%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.