Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE8CC
RGB
236, 232, 204
HSL
52, 46%, 86%
HSB
52, 14%, 93%
CMYK
0, 2, 14, 7
LAB
92, -2, 14
LCH
92, 14, 98
OKLCH
0.93, 0.04, 100
XYZ
74, 80, 69
LUV
92, 4, 21
HWB
52, 80%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.