Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE9DA
RGB
236, 233, 218
HSL
50, 32%, 89%
HSB
50, 8%, 93%
CMYK
0, 1, 8, 7
LAB
92, -1, 8
LCH
92, 8, 96
OKLCH
0.93, 0.02, 98
XYZ
76, 81, 78
LUV
92, 3, 12
HWB
50, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.