Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE9DE
RGB
236, 233, 222
HSL
47, 27%, 90%
HSB
47, 6%, 93%
CMYK
0, 1, 6, 7
LAB
92, 0, 6
LCH
92, 6, 94
OKLCH
0.93, 0.02, 94
XYZ
77, 81, 81
LUV
92, 2, 9
HWB
47, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.