Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEADC
RGB
236, 234, 220
HSL
52, 30%, 89%
HSB
52, 7%, 93%
CMYK
0, 1, 7, 7
LAB
93, -1, 7
LCH
93, 7, 99
OKLCH
0.93, 0.02, 100
XYZ
77, 82, 79
LUV
93, 2, 11
HWB
52, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.