Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE7
RGB
236, 238, 231
HSL
77, 17%, 92%
HSB
77, 3%, 93%
CMYK
1, 0, 3, 7
LAB
94, -2, 3
LCH
94, 4, 117
OKLCH
0.95, 0.01, 120
XYZ
80, 85, 88
LUV
94, -1, 5
HWB
77, 91%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.